The Digital Wallet – Smartphones, NFC
Soon, the wallet will be replaced by your Smartphone. No longer will you need to sit lopsided at a Starbucks from your bloated wallet. Credit cards, gift cards, loyalty programs and yes, cash will be replaced with a digital wallet built right into your Smartphone. A technology called Near Field Communication allows most Smartphones (The [...]
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Mobile Websites – Do I really need one?
Mobile Websites are simple, affordable and ever so useful. But do I need one? Smartphone use has done nothing but grow over the past few years and our carriers in Canada are making it easier to get on board with cheap and affordable data plans. If you are trying to find a way to reach [...]
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SMS Marketing for Small Business
If your small business needs a kick-start — consider a cost effective way to reach your customers by using text message marketing. This is going to be a simple guide to the basics of SMS Marketing for a small business. Lets get started! Choose a Keyword Your first task is to choose a keyword. A [...]
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Text-to-win at the Hot Spot
Just the other day I was enjoying a meal at the Upper Canada Mall food-court and spotted a big red circle where I sat down. I was intrigued then noticed red circles (like the one beside this) plastered all over the food court. I was pleased to find a contest and more specifically a text-to-win. It [...]
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3 Steps to Successful QR Code Campaigns
Let’s dive right in — I cannot count how many times I have seen QR Codes slapped on the bottom of an advertisement, only to leave the consumer completely blind to the fact that the QR Code is even there or why its there. With technology changing day to day its hard for all us businesses to [...]
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